Fight against bed bugs intensified

The international company Valpas, which certifies hotels as free from bed bugs, has experienced remarkable growth in Iceland this year. Currently, over 30% of Icelandic hotels are part of the Valpas network, a figure that represents the fastest adoption rate the company has seen in any global market.

When Valpas first entered the Icelandic market in February, 15 hotels had already signed agreements, which was considered rapid development at the time. Now, more than three out of ten hotels in Iceland are certified, demonstrating a strong commitment to addressing a key concern for travelers.

Martim Gois, the CEO of Valpas, expressed his satisfaction with the reception in Iceland. "Icelanders are adopting this faster than we have seen in any other market," Gois stated during a recent visit to the country. He noted that hotel managers in Iceland quickly identified bed bugs as a primary concern for travelers. "This has now become a factor in the competitiveness of hotels," he added.

The certification is considered increasingly important in the highly competitive global tourism industry. By ensuring their establishments are free from bed bugs, hotels can enhance their appeal to international visitors who prioritize clean and comfortable accommodations. The high percentage of certified hotels in Iceland suggests a proactive approach by the local tourism sector to maintain high standards and attract travelers.

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Icelanders are adopting this faster than we have seen in any other market. Hotel managers here quickly saw that what travelers worry about most is bed bugs. This has now become a factor in the competitiveness of hotels