Fiji's Breastfeeding Push Aims to Cut Future Disease Burden

Breastfeeding is being promoted as a critical investment in Fiji's future, with UNICEF highlighting its role in combating non-communicable diseases (NCDs) and building healthier generations. Yuki Suehiro, UNICEF Pacific Chief of Health and Nutrition, stated during World Breastfeeding Week that the practice should be viewed not just as infant nutrition but as a cornerstone of human capital development.

The first 1,000 days of a child's life are crucial for long-term health, as early nutrition significantly impacts the risk of developing conditions like obesity, diabetes, and cardiovascular disease later in life. With NCDs being a leading cause of death in Fiji and straining the healthcare system, Suehiro stressed that prevention must start early.

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Breastfeeding is one of the smartest investments a country can make in human capital.

"Breastfeeding is one of the smartest investments a country can make in human capital," Suehiro said. She added that it is a cost-effective intervention improving child survival, learning, productivity, and economic development, while also benefiting maternal health. The intervention also supports cognitive development and brain function.

Despite Fiji's strong performance in initiating breastfeeding, exclusive breastfeeding rates fall short of desired levels. Suehiro called for a collaborative effort involving families, workplaces, communities, and the health system to provide mothers with accurate, compassionate, and evidence-based support. UNICEF advocates for enhanced Baby-Friendly Hospital initiatives and increased investment in health workers to ensure continuous support from pregnancy through the first 1,000 days.

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Breastfeeding is not simply about feeding a baby. It is one of the most cost-effective investments available to improve child survival, learning, productivity, and economic development. At the same time, it also improves the health and wellbeing of mothers.