Filipino housekeeping services win fans in Japan’s growing market

Housekeeping services staffed by Filipinos are experiencing a surge in popularity across Japan, driven by a growing demand for domestic assistance. Since the Japanese government began allowing foreign nationals to provide housekeeping in special economic zones in 2016, Filipino workers have emerged as a preferred choice.

Clients often cite the cheerful disposition, diligence, and specialized skills of Filipino staff as key reasons for their satisfaction. One client, after her first on-site debut with a Filipino housekeeper, noted, "(Filipinos) are friendly and easy to talk to and they work seriously, so I can feel at ease."

Prior to 2015, employing foreign housekeepers was largely restricted to specific households, such as those of foreign diplomats. However, a legal amendment that year aimed at boosting women's workforce participation and addressing labor shortages in the housekeeping sector opened the doors for foreigners in designated areas.

“

(Filipinos) are friendly and easy to talk to and they work seriously, so I can feel at ease.

Tokyo-based Pinay International, founded after this legal change, specifically employs Filipino housekeepers. The company now operates in Tokyo, Kanagawa, Osaka, and Hyogo prefectures, boasting a workforce of over 200 full-time Filipino employees. Pinay International actively recruits in the Philippines, provides comprehensive training, and offers support for their employees' daily lives, including housing.

Company CEO Tetsuya Moteki believes that "Foreign talent playing an active role will likely lead to revitalizing Japan." Data from the Ministry of Economy, Trade and Industry indicates a steady expansion of Japan's housekeeping services market, fueled by the increasing number of dual-income households.

“

Foreign talent playing an active role will likely lead to revitalizing Japan.