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Filmmaker Oría gains influence in Argentine government communications amid advisor shifts

Filmmaker Oría gains influence in Argentine government communications amid advisor shifts

From La Nación · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

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  • Santiago Oría, a filmmaker close to President Javier Milei, is gaining influence in the Argentine government's communication efforts.
  • Oría has been actively using social media to defend the government's policies and criticize opponents, often using strong language.
  • His increased visibility coincides with a perceived tactical retreat by another key advisor, Santiago Caputo, and a scandal involving Fernando Cerimedo.

Filmmaker Santiago Oría, known for documenting President Javier Milei's public appearances, is reportedly stepping into a more prominent role in the Argentine government's communication strategy. This rise in influence is occurring amid a perceived "tactical retreat" of another key advisor, Santiago Caputo, and is reportedly bolstered by President Milei's powerful sister, Karina Milei.

There is no other world leader who has so much closeness and interaction with the people.

— Santiago OríaIn November 2024, when announcing a documentary series about President Milei.

Oría has become increasingly visible on social media, directly attacking journalists, economists, and opposition figures who hold views different from the government's. He has shared government economic data, celebrating "27 months of consecutive growth" and dismissing critical journalists as "fighting reality." His use of strong, informal language, including calling Vice President Victoria Villarruel "demagogue" and "daughter of a bitch" for expressing concern over rising unemployment, has drawn attention.

27 months of consecutive growth. The only ones fighting reality are the journalists.

— Santiago OríaOn social media, accompanying economic data.

This shift in communication influence reportedly coincides with a diminished public profile for the "celestial" faction, a group of advisors closely aligned with Caputo, following last year's legislative elections. It also follows a scandal involving Fernando Cerimedo, a consultant with ties to this group, who was detained in Bolivia.

The steel balls.

— Santiago OríaOn social media, reacting to news of Milei's return to the Casa Rosada.

While Oría's primary role is to film the President, he is also involved in the government's digital communication, sharing responsibilities with Press Secretary Fabián Fernández and Caputo, who handles Milei's speeches and prepares the presidential spokesperson. The presidential spokesperson confirmed Oría's potential involvement in new tasks when questioned.

demagogue and daughter of a bitch

— Santiago OríaDescribing Vice President Victoria Villarruel on social media.
DistantNews Editorial

Originally published by La Nación in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.