Finnair flight attendant's social media content under scrutiny

Jarkko Hänninen, a Finnair flight attendant who goes by the online moniker "lentoisäntä" (flight attendant), creates content from his flights for his personal social media channels. While passengers do not witness his dance moves in person, Hänninen captures footage during flights to share on his platforms.

Finnair permits its cabin crew members to be featured in their uniforms when creating content for their own social media accounts. This practice is part of a broader inquiry by HS Visio into the social media policies of three companies that require their employees to wear uniforms.

The investigation by HS Visio aims to clarify what is permissible and what is not for employees posting on social media, particularly when representing their companies. Hänninen's activities provide a specific example of how airline staff engage with social media while on duty.