Finnish Customer Outraged by Temu's Failure to Understand EU Customs Rules

A Finnish consumer has expressed strong dissatisfaction with the online shopping platform Temu following the implementation of new European Union customs duties on July 1, 2026. Aila Jeskanen, a regular customer who frequently purchased craft supplies from the Chinese e-commerce giant, stated she will no longer order from Temu due to the significantly increased costs.

Jeskanen, who specializes in building dollhouses, relied on Temu for affordable materials, including fabrics and decorative items for her creations. She found the platform to be a cost-effective source for various crafting supplies. However, the recent introduction of EU customs duties has drastically altered the pricing structure.

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I explained to them that the customs duty applies to every product group, not to each product separately.

According to Jeskanen, she attempted to explain to Temu that the customs duty is levied on entire product categories, not on each individual item. Despite her explanation, she is unwilling to accept a threefold price increase for her orders. This situation highlights a potential disconnect between the e-commerce platform's understanding of EU regulations and consumer expectations.

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I won't order from them anymore!