First Electric Ferrari Sells for Record $40 Million at Auction

The first production unit of Ferrari's electric model, the 'Luce' (chassis 0), shattered expectations at a RM Sotheby's auction in Pebble Beach, California, fetching a staggering $40 million. This record-breaking sale marks a significant moment for both the marque and the electric vehicle market, with the final bid far exceeding any predictions.

Ferrari executives, including Piero Ferrari and Enzo Ferrari, were present at the auction as the gavel fell, confirming the sale. The $40 million price tag, equivalent to over 35 million euros, made it the highest bid of the weekend and one of the most significant auction results of the prestigious Concours d'Elegance week. Even a rare McLaren F1 GTR offered by the same auction house failed to reach such heights.

While some observers questioned the rationale behind such an astronomical sum for a series-production electric car, even a Ferrari, the auction's outcome is attributed to several factors. The 'Luce' has faced some criticism since its unveiling. However, the sale price is seen as a testament to the brand's allure and the desire among elite collectors to secure a place in Maranello's exclusive hierarchy. Crucially, the proceeds from the sale are designated for the Ferrari Foundation, supporting educational initiatives, providing a charitable justification for the record-breaking bid.

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40 million dollars, the car is sold.