Fitness Chain SWEAT Rebrands as Level Up, Expands with New Bucharest Location

MedLife is revitalizing its SWEAT fitness network, rebranding it as Level Up and introducing a new health concept that combines physical activity with real-time monitoring of vital signs and historical medical data. This rebranding is accompanied by the inauguration of a new location in Bucharest's Vitan area, representing an investment of approximately 500,000 euros.

The expansion brings the Level Up network to six locations within Bucharest. MedLife's objective is to double this network, reaching 10 locations in the capital by the beginning of next year. Long-term, the group plans to create a proprietary chain of gyms with a national footprint, potentially accessible to corporate subscribers.

The new Level Up identity signifies a shift from a purely physical training model to an approach focused on overall health progress. This change aligns with growing consumer demand for comprehensive health solutions, blurring the lines between fitness, wellness, and preventive medicine. "Level Up marks the beginning of a new development phase for our network and reflects a change in perspective on how we view health," stated Călin Hagiu, CEO of Level Up by MedLife.

Hagiu elaborated that the company aims to build more than just a gym network; it is developing a concept integrating exercise into a broader ecosystem for prevention, well-being, and longevity. "Under the new identity, we will accelerate the network's development, with the goal of rapidly expanding in Bucharest and, in the long term, nationally," he added. He believes the future of fitness lies in complete experiences, relevant services, and communities that help people make exercise a sustainable habit for long-term health.

The new gym in Vitan, located at Bulevardul Râmnicu Sărat nr. 41, spans 650 square meters and is equipped with modern fitness, cardio, and functional training solutions. With this opening, the Level Up by MedLife network now serves approximately 6,000 active members across its six Bucharest locations.

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Level Up marchează începutul unei noi etape de dezvoltare pentru rețeaua noastră și reflectă o schimbare de perspectivă asupra modului în care privim sănătatea. Ne propunem să construim mai mult decât o rețea de săli de fitness - dezvoltăm un concept care integrează mișcarea într-un ecosistem mai amplu dedicat prevenției, stării de bine și longevității. Sub noua identitate, vom accelera dezvoltarea rețelei, cu obiectivul de a ne extinde rapid în București și, pe termen lung, la nivel național. Credem că viitorul fitnessului înseamnă experiențe complete, servicii relevante și comunități care îi ajută pe oameni să facă din mișcare un obicei sustenabil și un instrument real pentru o viață sănătoasă pe termen mai lung