FKS Food Revives the Stories Behind Its Legendary Brands

FKS Food is bringing the stories behind its familiar products back into the spotlight through the Legendary Chefs: Unlock the Legend campaign, held from Sept. 4 to 6, 2026, at Summarecon Mall Serpong in Tangerang.

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FKS Food Sejahtera is part of FKS Group, which was established in 1992. FKS Food Sejahtera has served Indonesian consumers since 2020 across various categories through legendary brands. We remain committed to continuous growth through innovation and the creation of quality products that are competitive.

The campaign combines the strength of FKS Food’s long-standing brands with the expertise of professional chefs. It aims to reconnect consumers with products that have been part of Indonesian daily life for more than 30 years, while presenting them through culinary creations suited to contemporary tastes.

“FKS Food Sejahtera is part of FKS Group, which was established in 1992,” CEO Gerry Mustika said in a press statement cited on Monday, Sept. 7, 2026. “FKS Food Sejahtera has served Indonesian consumers since 2020 across various categories through legendary brands.” He listed Taro, Mie KremezZ and Bihunku in snacks; Gulas in candy; and Tanam Jagung, Superior and Ayam 2 Telor in cooking food. The company, he said, remains committed to innovation, quality products and competitiveness.

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Legendary Chef was inspired by the long journey of FKS Food’s Legendary Brands, which have been trusted and validated by professional chefs and Indonesian homemakers for approximately 30 years, and even more than 60 years.

VP Marketing Andri Riyadi said the Legendary Chefs concept draws on the long history of FKS Food products, which have been trusted and validated by professional chefs and Indonesian homemakers for around 30 years, and in some cases more than 60 years. He said products that have served as professional chefs’ “secret” ingredients were being introduced more widely through Unlock the Legend, with the goal of inspiring people to use them at home.

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These brands have been part of professional chefs’ secrets, and today through Unlock the Legend we are opening this secret to people across Indonesia.

The event included cooking competitions, games, product experiences, culinary activities and door prizes. Chefs Petty Elliott and Budiono Sukim were featured to reinforce the historical character of three FKS Food brands. The campaign also targeted culinary businesses, food vendors and food-service operators that use FKS Food products. FKS Food said visitors were expected to rediscover its brands and find new ways to turn familiar ingredients into more creative dishes.

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Ultimately, the Legendary Chefs: Unlock the Legend campaign carries one simple message: a legend is not only about something that has been around for a long time, but about how trust is present through quality and inspiration in serving others.