Flávio Bolsonaro campaign changes leadership, hires 2022 strategist

Flávio Bolsonaro, a presidential hopeful for the Liberal Party (PL), has revamped his communications team, appointing Duda Lima to lead his campaign. Lima, who has experience managing campaigns for national figures, will now oversee Bolsonaro's presidential bid.

Lima's previous work includes managing Jair Bolsonaro's successful presidential campaign in 2022 and Ricardo Nunes's mayoral campaign in São Paulo in 2024. His appointment comes as the PL seeks to strengthen its messaging and strategy. The change follows the departure of the previous marketing team, Eduardo Fischer and Alexandre Oltramari, who left their roles on Thursday.

Fischer and Oltramari had taken over the campaign after a previous crisis known as the "Dark Horse" case. The PL leadership reportedly favored Duda Lima for the role, although he initially hesitated to accept the position. The party has formally acknowledged the contributions of the outgoing team.

In a statement, campaign coordinator Senator Rogério Marinho (PL-RN) expressed gratitude for the work of Oltramari and Fischer. "The Flávio Bolsonaro campaign thanks and recognizes the exceptional work performed by Alexandre Oltramari and Eduardo Fischer," the note read. "We wish Oltramari and Fischer continued success in contributing to the improvement of our democracy with all their competence and professionalism."