Flávio Bolsonaro's campaign targets first lady Janja online, urges caution on female vote

Flávio Bolsonaro's campaign is deploying a social media strategy to target the first lady, Janja, with allies acting as proxies to tarnish her image. The campaign is reportedly escalating its efforts to undermine Janja's public standing, deploying a cohort of loyal deputies to lead the charge online. This tactic, however, is being approached with a degree of caution by the campaign's strategists.

Sources within the campaign indicate a dual approach: aggressive online attacks against Janja, coupled with a careful consideration of the potential backlash. The primary concern is to avoid alienating female voters, a crucial demographic in upcoming elections. The campaign is walking a tightrope, seeking to capitalize on any perceived weaknesses of the first lady without triggering a negative reaction from women who might otherwise support Bolsonaro.

The strategy highlights the campaign's focus on leveraging social media for political gain, specifically by targeting influential figures close to the government. The emphasis on