Flavio Bolsonaro's pre-campaign launches video and jingle emphasizing faith and family

Flavio Bolsonaro's presidential pre-campaign has released a video and jingle designed to be the cornerstones of his candidacy, emphasizing faith and the defense of the Brazilian family. The campaign intends to capitalize on the national enthusiasm surrounding the upcoming World Cup, preempting a similar strategy expected from Lula's pre-campaign.

The jingle, "Vem com Fé" (Come with Faith), is set to a sertanejo rhythm and is accompanied by footage of Flavio Bolsonaro at various events, including his signature "dancinhas" (little dances). The video also includes appearances by his father, Jair Bolsonaro, former first lady Michelle Bolsonaro, and his brothers Eduardo, Carlos, and Jair Renan. Interspersed are scenes of ordinary Brazilians at work and in prayer, alongside images from pro-Bolsonaro demonstrations and popular mobilizations.

According to the campaign's creators, marketing director Alexandre Oltramari and publicist Rafael Rizzo, with consulting from Eduardo Fischer, the concept "Vem com Fé" serves as a call for participation and hope. They described it as a positive, future-oriented message aimed at connecting people through shared values and a desire for change in Brazil. The campaign material will debut on the Liberal Party's social media channels and will also be broadcast on the party's radio and television slots throughout June, as well as featured at party events.

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The concept ‘Vem com Fé’ represents a call to participation and hope. It is a positive message, focused on the future, that seeks to connect people around shared values and the desire to change Brazil.