Foldable iPhone Rumors Spark Debate: Price Concerns and Color Speculation

Apple is gearing up to potentially dominate the foldable smartphone market with its first-ever foldable iPhone, rumored to be the star of its autumn product launch event scheduled for September 10th. The device is expected to be unveiled alongside the new iPhone 18 Pro series, marking a significant expansion of Apple's product lineup.

However, early market reception appears divided. A recent survey by CNET of 2,605 US adults revealed that a substantial 75% expressed no interest in a foldable iPhone. Of those willing to consider a purchase, the average price they were willing to pay was approximately $781 (about 25,000 New Taiwan Dollars), with a maximum of $919 (around 29,000 New Taiwan Dollars). This figure falls considerably short of the rumored starting price, which is expected to be at least $2,000 (approximately 64,000 New Taiwan Dollars).

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75% of respondents said they were not interested in a foldable iPhone, with only 25% expressing willingness to buy.

Adding to the pre-launch buzz, rumors circulated about a potential red color variant for the foldable iPhone, sparked by a post from leaker Evan Blass. However, this speculation was quickly downplayed by Bloomberg reporter Mark Gurman, who stated that a red version would not be offered, leaving the final color options uncertain.

Despite the consumer price concerns and color debates, market research firms remain optimistic about the foldable iPhone's sales potential. IDC, a prominent market research company, forecasts that Apple's entry into the foldable market could lead to shipments exceeding 10 million units within its first year of release, indicating strong industry anticipation for Apple's contribution to this evolving smartphone category.

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the foldable iPhone will not launch in red.