Folk Costumes See Resurgence in Sweden, Inspired by Neighbors

Matilda Nivert Öström finds more than just aesthetic pleasure in wearing a folk costume; it connects her to her family, both present and past. She is not alone in this sentiment, as interest in traditional attire is surging, with inspiration drawn from neighboring countries.

Öström, who dances folk dances and owns multiple folk costumes, seeks out outfits from regions with personal ties. She recently acquired a complete costume from Ragunda in Jämtland, her maternal grandmother's origin. "You gain a historical understanding of what it was like in the area and a sense of how people lived there," she explained.

Despite their traditional nature, folk costumes appear to have a bright future. Sweden saw its first gender-neutral folk costume, the Bäckadräkten, in 2022. Sales on the platform Tradera have increased, with a men's Leksandsdräkt selling for 67,500 kronor this year. Lina Odell, a certified costume seamstress, notes that fascination with folklore, initially from countries like China and India, led her to discover the rich traditions closer to home.

Odell believes the slow, deliberate craft of making folk costumes is gaining appreciation in a fast-paced society. She observes growing interest, particularly among young people, in her costume-making courses. She points to Norway's influence, where young people showcase their traditional bunads on TikTok, generating significant attention. Öström agrees that Norway serves as an inspiration, suggesting the resurgence of folk costumes reflects a desire to belong and take pride in one's origins. She often wears her Medelpad costume, which belonged to her great-grandmother, a tangible link to her heritage.