Food producers aim for healthier options without sacrificing taste

The role of food producers is evolving, with a greater emphasis now placed on nutritional value and health benefits, moving beyond just taste and price. This shift reflects a growing awareness of dietary habits and their impact on public health.

“

We feel a huge risk. However, since the beginning of the group's activity, we have been pursuing a mission of dual commitment. On the one hand, like any business, we must deliver results. On the other, we take responsibility for the social side of business. And that's why we care about the health of our consumers.

Studies indicate that a significant portion of the Polish population suffers from deficiencies in essential nutrients like vitamin D and calcium. Furthermore, childhood obesity is an escalating issue, with projections from the World Obesity Atlas 2023 suggesting that by 2035, 25% of women and 35% of men in Poland could face obesity challenges. This trend highlights a critical public health concern.

In response, food manufacturers are actively modifying their product offerings. This includes reducing sugar content, enhancing nutritional profiles, and developing new products with functional or natural benefits. Companies are also investing in educational campaigns to inform consumers about healthier food choices and the importance of balanced diets.

“

I am deeply convinced that only responsible formulation of the product offer, which will have a positive impact on consumer health, will bring sustainable business development.

Despite the risks of alienating consumers seeking traditional, sweeter options, companies are committed to this path, guided by a mission of "dual commitment" – delivering business results while taking social responsibility for consumer health. This involves reformulating existing products and introducing innovative options that contribute positively to well-being, aiming for sustainable business growth through healthier offerings.

“

It is not an easy task to reduce the sugar level, but the offer must be constructed in such a way as to continuously attract consumers. We do this on the one hand by reformulating existing products, but on the other hand, by introducing products to the market, also with the participation of our Research and Innovation Center, that have...