Footballers, are you here voluntarily? German national players struggle with TikTok debuts
Translated from German, summarized and contextualized by DistantNews.
At a glance
- Former and current German national football players are making their debut on TikTok, with their videos often proving difficult to watch.
- Philipp Lahm's debut video was criticized for being overly formal and hesitant, with viewers suggesting more natural delivery and better audio.
- Bastian Schweinsteiger showed more self-irony in his TikTok debut, acknowledging the awkwardness of digital immigrants adapting to the platform.
A number of former and current German national football players have recently launched their TikTok accounts, attempting to reintegrate into public life through the popular social media platform. However, these initial video debuts are proving to be a challenging watch for many.
Philipp Lahm, the former World Cup-winning captain, presented himself in a formal and somewhat shy manner in his debut video. Filmed against a backdrop of greenery, he appeared to tentatively ask for permission to be on the platform. Viewers in a follow-up discussion advised him to be more relaxed and use a lavalier microphone, noting the wind interfered with his audio. They also criticized his "emotionless" profile description and the noticeable delay between starting the recording and speaking.
In contrast, Bastian Schweinsteiger demonstrated more self-irony when navigating this "millennial pause," a term for the hesitation often seen in digital immigrants. Standing in Central Park, he fumbled slightly with his phone before realizing the recording had already begun, saying, "Ah, the recording is already running." This approach suggests a greater awareness of the platform's nuances and a willingness to embrace the awkwardness that often accompanies such digital transitions.
The trend highlights a generational and technological gap, as established figures in the sports world attempt to connect with a younger audience on a platform that demands a different style of communication. The players' struggles underscore the difficulty of translating traditional personas into the fast-paced, informal, and often unpolished world of TikTok.
Ah, the recording is already running.
Originally published by Die Zeit in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.