Ford's BlueCruise hands-free driving now available on European highways

Ford's BlueCruise hands-free driving system, which has logged nearly a billion kilometers globally, is now accessible in Europe. The technology, initially featured in models like the Ranger PHEV pickup, is also available in popular SUVs such as the Kuga and Puma, with starting prices around 12 million forints.

Customers can purchase BlueCruise as a permanent extra feature for 562,000 forints or opt for a subscription plan at 9,990 forints per month or 110,000 forints annually. Ford offers a three-month free trial to ease the decision-making process.

The system relies on cameras, radar, and driver monitoring to track road markings, traffic signs, and other vehicles. It integrates continuous GPS and precise map data, restricting its use to designated "BlueZone" highway sections. In Europe, this encompasses 135,000 kilometers of highways. Hungary's highway network largely qualifies, with 95 percent designated as "blue zones," excluding urban stretches and expressways like the M0.

When BlueCruise is active, a blue "BlueCruise" indicator appears on the digital dashboard. The system can be engaged by pressing the adaptive cruise control button. It operates at a maximum speed of 134 km/h, requiring the driver to keep their eyes on the road but allowing for hands-free operation, even with sunglasses on. Currently, drivers must handle overtaking maneuvers manually. However, an upcoming update for the system's 1.5 version, already available in America, will enable automatic lane changes based on the driver's turn signal, further enhancing convenience for long-distance travelers and tech enthusiasts.

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When this function can also be activated here, there will be even more arguments for BlueCruise, especially for those who travel long distances or are open to technical innovations.