Forgotten French Cheese Cancoillotte Becomes Trendy Again Thanks to Social Media
Translated from French, summarized and contextualized by DistantNews.
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- Cancoillotte, a traditional French cheese from the Franche-Comté region, is experiencing a resurgence in popularity.
- This comeback is largely driven by a trend that originated on the social media platform TikTok.
- Sales of the cheese in major supermarkets have seen weekly growth exceeding 20% since early May, according to market data.
Cancoillotte, a melted cheese specialty from France's Franche-Comté region, is enjoying an unexpected revival, thanks to a viral trend on TikTok.
Once a staple, this distinctive cheese had faded from mainstream popularity. However, a recent surge on social media, particularly TikTok, has reintroduced it to a new audience. The hashtag and content related to Cancoillotte have captured the attention of users, sparking renewed interest in the product.
This digital buzz is translating directly into sales figures. Market data from Circana reveals that since the beginning of May, Cancoillotte's sales in large retail chains have consistently grown by over 20% each week. This significant increase underscores the powerful influence of social media trends on consumer purchasing habits.
The resurgence highlights how digital platforms can breathe new life into traditional products, making them relevant and desirable for contemporary consumers. The
DistantNews Editorial
Originally published by Le Figaro in French. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
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