Former Israeli Soldier Fronts Adidas Campaign as Company Faces Boycott Calls
Translated from Malay and summarized by DistantNews. Read the original for the full story.
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Context piece
- Adidas faces boycott calls after featuring former Israeli soldier Shalev Biton in a campaign for its Single Shoe Service.
- The service lets customers buy one shoe instead of a pair when they need only one.
- Human rights activists and social media users questioned Adidas's decision to use Biton in the campaign.
Adidas is facing boycott calls after featuring former Israeli soldier Shalev Biton in a campaign promoting its Single Shoe Service.
The service allows customers who need only one shoe to purchase it individually rather than buying a pair.
Human rights activists and social media users have urged a boycott of the company. They have also questioned Adidas's decision to make Biton the face of the campaign.
About this summary
Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.
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