Former Lamarr Department Store Site Gets New Name: "Grand Museum Residences"

The former "Kaufhaus Lamarr" project on Vienna's bustling Mariahilfer Straße, once a Signa development, is moving forward under a new name: "Grand Museum Residences." Despite the ongoing construction, which still shows little progress, interested parties can now glimpse the planned luxury apartments.

The project, now helmed by the Stumpf Group, aims to deliver approximately 200 luxury condominiums across its upper floors by 2028. The name "Grand Museum Residences" appears to draw inspiration from the nearby Museumsquartier and the Kunsthistorisches Museum. Visualizations available via QR code on the construction fence showcase apartments ranging from 35 to 270 square meters, promising expansive outdoor areas and opulent rooftop gardens, alongside services like a concierge and a private fitness room.

Crucially, the planned rooftop terrace will remain publicly accessible, a condition secured through a usage right (Servitut) negotiated with the original developer, Signa, and prioritized by the Neubau district. The lower levels are slated to house shops and restaurants, mirroring the original "Lamarr" concept named after actress Hedi Lamarr. A hotel is also part of the plans for the site, which formerly hosted a large Leiner furniture store.

City of Vienna authorities approved the successor project in late February 2026, allowing construction to commence after the demolition of the Lamarr shell. The new building is anticipated to be completed by early 2028. The development seeks to blend high-end living with commercial and hospitality offerings in a prime Viennese location.