Former Teenage Social Media Star Olivia Oras Dies at 27

Olivia Oras, one of Finland’s early social media stars, has died at 27. She became known while still a teenager after opening her Instagram account at 14 and attracting thousands of followers within a few years.

Her online life featured in the 2017 documentary The Perfect Selfie, which became widely popular. By then, she had about 20,000 followers, a large audience by the standards of the time. In an interview that year, Oras questioned whether her relationship with social media was healthy. She also discussed having suffered from an eating disorder as a teenager.

Oras’s posts focused mainly on everyday life, but she also addressed equality issues and spoke in favor of women’s empowerment. Her social media fame and the publicity surrounding the documentary later faded as she withdrew from public life for several years.

She subsequently disclosed that she had struggled with substance dependence in her twenties and had undergone addiction treatment. In 2024, she said she had recovered. Oras later moved away from a social media career and worked in marketing, fashion and art, including at her mother Johanna Oras’s Kallary design company.

In 2025, she founded Oras Respiratus, a nonprofit association intended to support lung disease research. The idea grew from concern over her father Reijo Oras’s pulmonary fibrosis. This year, Oras had also said on social media that she was involved with several artificial intelligence companies. The exact cause of her death is not yet known. Uuno, which first reported it, said the death was connected to a medical procedure.