French football jerseys outsell champions Spain's during World Cup

Sales of French national football team jerseys surged during the recent World Cup, with official seller Intersport reporting 172,000 units sold. This figure marks a significant 134.2% increase compared to sales during the 2022 World Cup held in Qatar.

The substantial rise in sales is particularly noteworthy given France's performance in the tournament. While France reached the final in 2022, they secured only the bronze medal match this year, ultimately losing to England. Despite this, interest in French team merchandise remained exceptionally high.

Kylian Mbappé's jersey was the most popular item, followed by those of Michael Olise and Ousmane Dembele. The demand for French jerseys exceeded that for the newly crowned champions, the Spanish team, which were distributed by the same company.

Compared to the 2024 European Championship, jersey sales saw an 85.5% increase. A special green jersey, inspired by the Statue of Liberty, was also a bestseller and sold out for several weeks. The prices for these jerseys were substantial, with adult versions costing 110 euros and personalized jerseys selling for 130 euros, while children's models ranged from 85 to 105 euros.