French soccer club Paris Saint Germain partners with Google on AI

Paris Saint-Germain (PSG), the reigning champions of French soccer and winners of last season's European Champions League, have announced a significant partnership with technology giant Google. This collaboration integrates Google's advanced AI capabilities into the club's operations and branding.

Under the agreement, Google Gemini will assume the role of PSG's official AI assistant. Simultaneously, Google Pixel has been named the official smartphone of the club. PSG also plans to establish a dedicated Google space within its home stadium, the Parc des Princes in Paris, further embedding the partnership into the fan experience.

The deal underscores a growing trend in the sports industry, where teams and organizations are increasingly leveraging Artificial Intelligence. AI is being employed to analyze vast amounts of data, enhance performance insights, and generate engaging content for social media channels. This partnership with PSG follows a similar move in 2025 when the English Premier League collaborated with Microsoft to integrate its Copilot AI into the league's digital platforms for match-related facts and statistics.