From Antonela Roccuzzo to Mandinha Martínez: What each of the Scaloneta's women does for a living

Antonela Roccuzzo, widely known as the partner of football superstar Lionel Messi, has carved out a significant entrepreneurial path for herself, demonstrating a business acumen that extends far beyond the spotlight of her husband's fame. While often perceived as maintaining a low profile, Roccuzzo has actively developed her career in various ventures.

Her entrepreneurial journey began in 2014 with the launch of "Efans," a children's clothing brand. This venture was reportedly inspired by her experiences with motherhood. "Efans" has since become a notable success, boasting over 200,000 social media followers and establishing 30 branches across Argentina. The brand's official page describes its origin as a family passion for creation, starting with discussions, fabrics, and drawings, evolving into a reality driven by Roccuzzo and her cousin, who is a fashion designer.

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When Anto started to get to know the world of motherhood with her first child, she developed a great interest in everything related to children and, among those things, clothing. Then she met with our cousin Andrea, who is a clothing designer and an innate creative. Anto had started Design at the Argentine Chamber of the Clothing Industry, but even though she didn't finish her degree, she knew several things.

Following the success of "Efans," Roccuzzo ventured into the footwear industry. In 2017, she co-founded Roccbal 109, a shoe franchise that combined elements of her surname and that of her close friend, Sofía Balbi, wife of Uruguayan footballer Luis Suárez. Although the business partnered with the established brand Ricky Sarkany, it ultimately proved not to be profitable and was closed in 2019.

In the digital age, Roccuzzo has also adeptly utilized social media, cultivating a strong presence as an influencer. She strategically promotes brands that resonate with her personal lifestyle, focusing on areas such as sports, healthy eating, and her interests in cinema and literature. This multifaceted approach showcases Roccuzzo's ability to build and manage distinct professional identities.

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Efans was born in Rosario, in the heart of a family that shares more than blood: a passion for creating. It all started with family talks, fabrics, drawings, and the desire to design clothes that accompany childhood with authenticity. In 2014, two cousins, one of them a clothing designer, turned that idea into reality, and little by little, the rest of the family joined in.