From Data Science to BAZNAS RI: UNM Alumni Showcase Vast Career Opportunities in Digital Era

Desi Masdin Dama, an alumna of Nusa Mandiri University's Data Science program, has found a dynamic career as a Data Analyst at BAZNAS RI, a national zakat agency. Her role highlights the expanding career landscape in the digital era, extending beyond traditional tech firms into social and humanitarian institutions.

In her position, Desi transforms raw data into actionable insights. She actively monitors public sentiment across social media and mass media platforms, analyzing conversations to gauge public perception of BAZNAS programs. This analysis is crucial for managing the institution's reputation and informing effective communication strategies.

"Data is not just a collection of numbers, but a source of information that can help organizations understand society better," Desi stated. She emphasizes that her work involves more than just processing reports; it's about converting data into strategic decisions. Her daily tasks include identifying emerging issues, mapping potential reputational risks, and tracking relevant trends.

Desi also manages BAZNAS RI's social media dashboard, tracking content performance and audience behavior. The insights gained inform recommendations for communication strategies, including optimizing content for broader reach through Search Engine Optimization (SEO). "Data helps us see patterns, understand audience behavior, and develop more effective communication strategies. With a data-driven approach, decisions become more measurable and impactful," she explained.

The head of UNM's Data Science program, Tati Mardiana, praised Desi's career trajectory as proof of the field's relevance. The program emphasizes practical, industry-aligned learning, including a year-long internship, to equip students with the necessary skills for the modern job market.