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From helping after school to leading the family business
🇵🇾 Paraguay /Culture & Society

From helping after school to leading the family business

From ABC Color · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • Álvaro Rodríguez now leads his family's produce business, which began 27 years ago as a small stall selling basic vegetables.
  • The business, initially established by his father Alejandro, has grown significantly and now supplies a variety of vegetables sourced from both their own production and other farmers.
  • Álvaro, who started helping at the stall after school, feels prepared to continue the family legacy, emphasizing commitment and customer loyalty.

Álvaro Rodríguez now leads the family business that started 27 years ago as a modest stall in Agroshopping, Mariscal Shopping, selling basic vegetables like onions and potatoes. His father, Alejandro Rodríguez, laid the foundation for what has become the family's primary source of income.

It gave us a lot of economic growth. For my dad it was a very important support and thanks to that we achieved many things.

— Álvaro RodríguezDescribing the business's impact on his family.

Today, the business offers a diverse range of vegetables and greens, sourcing from their own cultivation as well as from farmers in areas like Luque and Caraguatay. Álvaro describes Agroshopping as more than just a sales point, stating it has provided significant economic growth and helped his father achieve many things.

He credits the business's success and its loyal customer base to a consistent commitment to product quality. Álvaro's own involvement began at a young age, helping out after school. He now dedicates significant time to the business, working long hours every Tuesday.

I used to finish school and come help. Now I'm there every Tuesday, from 5 until 10:30 PM.

— Álvaro RodríguezRecounting his early involvement and current dedication to the business.

Taking over the leadership, Álvaro expresses confidence and commitment to continuing the legacy his father started. He believes the business has a strong future, driven by constant work and the trust of their customers at Agroshopping.

I feel very committed. There is a lot of commitment here and I think this is going to last.

— Álvaro RodríguezExpressing his dedication to continuing the family legacy.
DistantNews Editorial

Originally published by ABC Color in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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