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From University Brownies to Moufflet: The Story of Diana Tabares, the Entrepreneur Now Selling 3,500 Desserts Monthly
๐Ÿ‡จ๐Ÿ‡ด Colombia /Culture & Society

From University Brownies to Moufflet: The Story of Diana Tabares, the Entrepreneur Now Selling 3,500 Desserts Monthly

From El Tiempo · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

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  • Diana Tabares started a home-based brownie business in college to earn extra income and fulfill an academic requirement.
  • Her business, Moufflet, has grown over 12 years into a recognized pastry brand in Bucaramanga, Colombia, with four locations and over 30 cake flavors.
  • To celebrate its anniversary, Moufflet is giving away 3,500 cake portions, matching its monthly sales volume, to the local community.

What began as a college project for Diana Tabares has blossomed into Moufflet, a leading pastry business in Bucaramanga, Colombia. Tabares, who was studying Business Administration in 2010, baked brownies in her dorm to earn extra money and meet a course requirement. She recalls her family instilling values of hard work, discipline, and unity, which she applied to her venture.

My family always instilled in me that work, discipline, and unity were the basis of every achievement.

โ€” Diana TabaresRecalling the values that guided her entrepreneurial journey.

Tabares's initial investment was a modest five million pesos, used for ingredients and self-made packaging. She recounts the demanding days of cutting and assembling boxes, bearing a scar on her hand as a reminder. Her routine involved working as an administrative assistant by day and baking at night, driven by a vision to build a significant company and create jobs.

I remember the long days cutting cardboard and gluing boxes, I still have a scar on my hand from those days.

โ€” Diana TabaresDescribing the early, labor-intensive stages of building her business.

Moufflet has now been operating for 12 years, distinguishing itself with unique flavors and innovative recipes. The bakery has earned accolades such as the La Barra Santanderes Award, the National La Barra Award, and the Vanguardia Entrepreneurship Award. To mark its anniversary, Moufflet is hosting the "Batalla de las Tortas" (Battle of the Cakes), a free event where 3,500 cake portions will be distributed, mirroring the number of cakes sold monthly. Tabares expressed her joy in sharing her creations with the people of Santander, allowing them to explore and choose their favorite flavors.

I love being able to share my cakes with the people of Santander, for them to choose which flavors they like best, but for them to be able to try them all.

โ€” Diana TabaresExpressing her enthusiasm for the anniversary cake giveaway event.
DistantNews Editorial

Originally published by El Tiempo in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.