G-SHOCK and NIGO Collaborate on Trendy Merchandise Featuring Original Characters

G-SHOCK, renowned for its robust and shock-resistant timepieces, is expanding its influence through strategic collaborations, positioning itself as an industry trendsetter. The watch brand has partnered with Japanese fashion luminary NIGO to launch an exclusive line of merchandise that brings his original characters to life.

NIGO, the visionary behind the iconic streetwear brand "A Bathing Ape (BAPE)" since 1993 and the creative director of KENZO, has infused his signature aesthetic into this collection. He previously collaborated with G-SHOCK, drawing inspiration from classic watch designs to create four distinct characters. The DW-5000, with its square case, became GORO; the DW-6900, known for its triple-dial face, transformed into ROCK; the octagonal GA-2100 inspired DUNO; and the GA-110 series, featuring both analog and digital displays, gave rise to WANG-TENG.

This new merchandise line extends these characters beyond the watches themselves. The collection includes collectible figures, each packaged in its own blister pack, designed for display either in-box or on a dedicated base. T-shirts are offered in basic white, black, and gray, featuring a retro graphic of the four characters on the front and the classic "G" logo, symbolizing the characters' tails, on the back. These versatile pieces are available in L and XL sizes.

Complementing the apparel are practical accessories crafted with NIGO's characteristic style. A lightweight cotton bandana showcases a full-print design, embodying a strong sense of trendiness and offering multiple styling options as a handkerchief, headscarf, or neckerchief. A durable tote bag, made from heavy-duty canvas, is designed to accommodate A4-sized documents, making it suitable for daily commutes, outings, and leisure activities, merging functionality with aesthetic appeal.