Galaxy Z series sets domestic pre-order record with 1.44 million units sold

Samsung Electronics has achieved a new domestic pre-order record for its Galaxy smartphone lineup, with the latest Galaxy Z series selling an impressive 1.44 million units in the first week of pre-sales. The period ran from August 28 to September 3, encompassing the Galaxy Z Fold 8 Ultra, Fold 8, and Flip 8 models.

This sales figure surpasses previous records, including the Galaxy Note 10's 1.38 million units in 11 days in 2019, and the Galaxy S26 series' 1.35 million units in seven days earlier this year. The Galaxy Z series' pre-order numbers also significantly exceeded last year's Galaxy Z Fold 7 and Z Flip 7, which sold 1.04 million units in a similar timeframe. The strong performance marks a significant milestone, breaking the overall record held for seven years.

The Galaxy Z Fold 8 models proved particularly popular, making up approximately 70% of the total pre-orders. This highlights a strong consumer preference for the new foldable form factor. Among the Fold 8 models, the Cream and Graphite colors were favored, while the Fold 8 Ultra saw high demand for Graphite and Violet Shadow. For the Galaxy Z Flip 8, Pink and Cream were the most popular choices, with exclusive colors like Pistachio and Mint also performing well on Samsung's official website.

Samsung attributes the success to several factors, including strong interest from customers in their 10s and 20s, appealing designs that attract female consumers, and competitive pre-order benefits. Notably, customers in their 10s and 20s constituted half of the pre-order customers on Samsung's official website. The company also cited exclusive benefits for domestic consumers, such as the 'New Galaxy AI Subscription Club' program and double storage discounts, as key drivers of customer engagement.

The new Galaxy Z series, unveiled at the 'Galaxy Unpacked 2026' event in London on August 22, builds upon seven generations of foldable technology. The introduction of the 'Ultra' designation to the foldable line, previously reserved for Samsung's top-tier smartphones, signifies a new level of innovation. Pre-order customers can begin activating their devices from September 4, with a global rollout in approximately 100 countries, including South Korea, commencing on September 7.