Gani Adams Calls for Stronger Investment in Nigeria's Cultural Tourism and Heritage

Iba Gani Adams, the Aare Ona Kakanfo of Yorubaland, has strongly advocated for greater government investment in cultural tourism and the preservation of heritage sites, particularly in Ondo State. Adams argues that such strategic investment is crucial for unlocking economic potential, generating employment opportunities, and establishing the state as a premier cultural destination.

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Institutionalizing the Okota Festival and other cultural festivals and heritage sites as major tourism events will stimulate the local economy, attract visitors and elevate Ondo State’s profile nationally and internationally.

Speaking after the 2026 Okota Festival in Arigidi-Akoko, Ondo State, Adams highlighted the economic benefits of institutionalizing cultural events. He stated that transforming the Okota Festival and other heritage sites into major tourism attractions would stimulate local economies, draw visitors, and enhance Ondo State's national and international standing. Adams described cultural tourism as a vital engine for socio-economic development, promising long-term advantages for communities.

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Cultural tourism is a vital tool for socio-economic development, stressing that strategic investment in the sector would yield long-term benefits for communities.

Adams drew parallels between the Okota Festival and the globally recognized Osun Osogbo Festival, asserting that the Okota Festival possesses the potential to become a significant cultural tourism draw. He noted that the annual event already attracts domestic visitors, creating business opportunities for local traders, artisans, and hospitality providers, thereby contributing millions of naira to the economy of Arigidi-Akoko and Ondo State.

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While the Okota Festival is primarily a spiritual celebration honouring the benevolent Okota River goddess, known for her healing powers and historical role during pre-colonial conflicts, it transcends spirituality by serving as a vibrant expression of Yoruba culture, history and unity.

Furthermore, Adams urged governments across the South-West region to prioritize the development and safeguarding of cultural heritage sites, emphasizing their role in attracting global tourists and accelerating community development. He also called upon traditional rulers to remain committed to preserving Yoruba culture and fostering unity, underscoring culture's foundational importance for identity and social cohesion. The Zaki of Arigidi-Akoko, Oba Yisa Olanipekun, commended Adams and other stakeholders for their efforts in sustaining the Okota Festival, encouraging residents to maintain peace and collaboration for community progress.

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Investments in cultural heritage sites would attract tourists from around the world and accelerate community development.