Gen Z fuels fitness boom in Mexico, prioritizing health despite economic challenges

A significant shift in priorities is underway in Mexico, with younger generations spearheading a boom in fitness and well-being activities. Specialists note that individuals under 24 are rapidly integrating exercise into their daily routines, transforming gyms into spaces for both physical health and social interaction.

Darío Coronado, director of Smart Fit Mexico, observes a "huge change in priorities, especially among younger people." He highlights that users under 24 are growing at an "incredibly accelerated rate," increasingly valuing physical activity, health, and overall well-being. This focus on personal health is proving resilient, even as Mexico navigates a gradual economic recovery and subdued consumer spending.

Coronado identifies sedentarism, or inactivity, as the primary adversary for the fitness industry. The challenge lies in motivating more Mexicans to incorporate physical activity into their day. Trends show a growing synergy between different disciplines, with outdoor running often complemented by indoor strength training. Consequently, areas dedicated to treadmills are seeing less use, while weightlifting zones and specialized muscle-building machines are gaining popularity.

There is a growing understanding that muscle development is crucial for athletic performance and long-term health. The company is also observing a rise in strength training across all age groups, with a particular interest in exercises targeting the glutes. Coronado notes this focus is driven not only by aesthetic benefits but also by increasing evidence linking glute strength to improved quality of life and longevity. Furthermore, women over 40 are increasingly participating in strength programs to maintain muscle mass and prevent age-related conditions like osteoporosis.