Generación arrives, the festival that brings together top streamers and content creators with their communities face-to-face

The burgeoning world of streaming and digital content creation is set to converge offline with the inaugural 'Generación' festival. Scheduled from December 11 to 13 at BA Ferial (formerly Costa Salguero) in Buenos Aires, this three-day event promises an unprecedented gathering of the most influential Spanish-speaking digital personalities and their dedicated fan bases.

Headlining the festival is the highly anticipated return of Spanish streamer Rubius to Argentina after more than a decade. 'Generación' aims to bridge the gap between the digital realm and real-world interaction, allowing fans to meet their idols face-to-face. The festival will feature a diverse array of exclusive content, live shows, interviews, and specially designed formats spread across multiple stages.

Beyond Rubius, the initial lineup boasts an impressive roster of over 75 streamers and content creators, including prominent names such as Angie Velasco, Coscu, Farid Dieck, GRefG, Hi Clavero, Ian Lucas, Jordi Wild, La Gula, Margelita, Nil Ojeda, Robleis, Spreen, TheDonato, Top Globales, Tribunero, and Yolo Aventuras. These creators will participate in more than 45 distinct shows, with further announcements expected in the coming weeks.

'Generación' introduces an innovative ticketing system under the concept 'choose how you experience it.' This flexible approach allows attendees to customize their festival experience, offering options ranging from single-day passes and full three-day Festival Passes to Stage Passes for specific venues or individual show tickets. Purchases can be combined to create a personalized itinerary.

Ticket sales commence with a presale for Banco Santander Visa clients on July 29, followed by general sales on July 31, exclusively through entradas.baferial.com. Santander Visa credit card holders will benefit from up to six interest-free installments during all sales phases. The festival is a joint production and commercialization effort by LA NACION and OLGA.