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Geneva Launches Initiative to Attract Film and Series Shoots
๐Ÿ‡จ๐Ÿ‡ญ Switzerland /Culture & Society

Geneva Launches Initiative to Attract Film and Series Shoots

From Le Temps · () French

Translated from French, summarized and contextualized by DistantNews.

At a glance

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  • Geneva has launched a new initiative to attract film and series productions, aiming to boost its international image amidst fierce competition.
  • The initiative, a decade in the making, establishes a "one-stop shop" with a dedicated "Film Officer" to streamline application processes for producers.
  • This move seeks to leverage simplicity as a competitive advantage in the global audiovisual market.

Geneva is launching a significant offensive to attract film and series productions, aiming to enhance its international image in a highly competitive global market. The cantonal and city authorities presented their new incentive program for filming in the city.

attract film and series productions to Geneva

โ€” Delphine BachmannState Councilor for Economy and Employment, explaining the objective of the new initiative.

Delphine Bachmann, State Councilor for Economy and Employment, stated that the goal is to "attract film and series productions to Geneva" and "promote Geneva's image abroad." This initiative is the culmination of a ten-year effort, starting from initial proposals by local producers.

promote Geneva's image abroad

โ€” Delphine BachmannState Councilor for Economy and Employment, stating another goal of the new initiative.

Following a vote in the Grand Council last May, two new structures were established. Antoine Lejoindre, who has extensive experience as a general manager on film sets, has been appointed as Geneva's "Film Officer" within Geneva Tourism & Conventions. This role is designed to provide a "quick" and centralized point of contact for producers.

one-stop shop

โ€” Antoine LejoindreDescribing the new streamlined process for film productions in Geneva.

Joรซlle Bertossa, the city's administrative councilor responsible for Culture, described the system as a "luxury concierge." Producers, whether Swiss or foreign, will direct their requests to Lejoindre, who will then forward them to an audiovisual commission. Lejoindre's responsibilities include facilitating all necessary procedures, with the aim of making "simplicity a competitive advantage."

and quick

โ€” Joรซlle BertossaAdministrative councilor for Culture, emphasizing the speed of the new service.
DistantNews Editorial

Originally published by Le Temps in French. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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