Germany, Austria Top Tourist Sources as Repeat Visitors Dominate Austria's Summer Travel

Austria's summer tourism heavily relies on repeat visitors, with 66% of holidaymakers returning each season. Data from the national tourism marketing organization, Österreich Werbung (ÖW), reveals that Germany and Austria itself are the main sources of these tourists, comprising 44% and 29% of visitors respectively. The Netherlands follows distantly in third place with 5%.

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The share of holidaymakers who come at least once a season was 66 percent.

For Austrian residents, the loyalty is even higher, with 87% being repeat visitors. German tourists also show strong loyalty, with 68% returning, exceeding the average. Despite this reliance on familiar faces, the tourism sector cannot afford complacency, as neighboring countries like Italy also attract visitors with their hospitality, cuisine, and natural beauty.

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The most travelers came from Germany (44 percent) and Austria (29 percent).

Travelers are primarily drawn to Austria's mountains, cited by 50% of visitors, along with its general landscape (36%) and hiking trails (25%). The average age of summer tourists is 52.4 years. While over 70% use the internet for hotel searches, with search engines and booking platforms being popular, a significant majority (63%) book directly with the accommodation provider.

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For holidaymakers from Austria, the repeat guest share was even 87 percent last summer.

Spending habits show that tourists from Austria spend an average of 185 euros per day, while German tourists spend slightly less at 169 euros, both below the overall average of 193 euros. Germans frequently choose vacation apartments or houses (30%) for their stays, often for hiking, while Austrian visitors prefer 4-star hotels (38%). Across all nationalities, 4-star hotels are the most sought-after accommodation, accounting for 31% of bookings, followed by vacation rentals (23%).

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The Germans are repeat guests to 68 percent and are therefore also above average.