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🇬🇭 Ghana /Economy & Trade

Ghana Launches Road Safety Project to Boost Tourism Growth

From Ghanaian Times · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

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  • The Ghana Tourism Authority Ex-Staff Association launched a five-year, $400,000 road safety and tourism project.
  • The initiative aims to promote safer road travel and boost confidence in Ghana as a tourist destination by reducing crashes through public education and behavioral change campaigns.
  • Officials emphasized that road safety is crucial for tourism growth, investment, and national development, requiring collaboration among various stakeholders.

Ghana is launching a significant initiative to bolster its tourism sector by prioritizing road safety. The Ghana Tourism Authority Ex-Staff Association (GHATEX) has introduced a $400,000, five-year project designed to enhance road safety and strengthen Ghana's image as a secure travel destination. The program focuses on reducing road accidents through sustained public education and campaigns aimed at changing behavior and promoting responsible driving practices nationwide.

Retirement did not mark the end of national service but offered an opportunity to continue contributing knowledge, experience and leadership to national development.

— Mrs. Abla Dzifa GomashieMinister of Tourism, Culture and Creative Arts, speaking at the project launch.

Minister of Tourism, Culture and Creative Arts, Mrs. Abla Dzifa Gomashie, highlighted road safety as a critical issue for national development, directly impacting tourism, trade, and investment. Speaking at the project's launch in Accra, she commended GHATEX for their initiative, emphasizing that retirement from public service offers continued opportunities to contribute to national progress. The ministry pledged ongoing collaboration with the National Road Safety Authority, Ghana Tourism Authority, transport operators, local authorities, and development partners to increase safety awareness and improve access to tourist sites.

Road safety, she emphasized, remained fundamental to the growth and sustainability of Ghana’s tourism industry.

— Mrs. Maame Efua HouadjetoCEO of the Ghana Tourism Authority, highlighting the project's importance.

Mrs. Maame Efua Houadjeto, CEO of the Ghana Tourism Authority, deemed the project timely, stressing that road safety is fundamental to the tourism industry's growth. She noted that visitors who feel safe on Ghanaian roads are more likely to travel confidently, extend their stays, explore more, recommend the country, and return. This, she added, makes safety one of Ghana's key tourism assets. Mrs. Houadjeto called for a shared national responsibility and stronger collaboration to reduce crashes and enhance Ghana's reputation.

When visitors felt safe on the country’s roads, they were more likely to travel with confidence, stay longer, explore more destinations, recommend Ghana to others and return in the future, adding that safety remained one of the country’s strongest tourism assets.

— Mrs. Maame Efua HouadjetoCEO of the Ghana Tourism Authority, explaining the link between safety and tourism.

Mr. Abraham Amaliba, Director-General of the National Road Safety Authority, identified road crashes as a major public health and development challenge in Ghana, claiming more lives than air crashes but receiving less attention. He stated that reducing traffic fatalities requires a sustained commitment to education, law enforcement, engineering improvements, and effective emergency response.

Road crashes as one of Ghana’s most pressing public health and development challenges.

— Mr. Abraham AmalibaDirector-General of the National Road Safety Authority, describing the scale of the problem.
DistantNews Editorial

Originally published by Ghanaian Times in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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