Ghana Music Summit Tackles Brands, Contracts, and Business Growth

Accra, Ghana – The 27th Telecel Ghana Music Awards (TGMA) Music Summit convened over 230 artists, managers, music executives, media professionals, legal experts, and creative entrepreneurs at the British Council. The event aimed to bolster the Ghanaian music community's practical knowledge for building successful and sustainable careers.

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He emphasised the importance of creating platforms that go beyond celebrating musical excellence to strengthen the business and professional capacity of industry stakeholders.

Robert Klah, TGMA Lead and Head of Public Events and Communications at Charterhouse, welcomed participants, stressing the summit's purpose extends beyond celebrating musical talent. He highlighted the need for platforms that strengthen the business and professional capacity of industry stakeholders, noting that while talent is foundational, knowledge, strategic alliances, and legal understanding are increasingly crucial differentiators in the modern music ecosystem.

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He noted that while talent remains the foundation of success, knowledge, strategic partnerships and legal awareness are increasingly becoming the differentiators in today’s music ecosystem.

The summit provided valuable networking opportunities, fostering connections and potential collaborations among attendees. Bessa Simons, President of the Musicians Union of Ghana (MUSIGA) and a renowned highlife musician, commended Charterhouse for creating developmental platforms. He urged emerging artists and young professionals to engage actively in educational initiatives like music business seminars and workshops, emphasizing knowledge as a key asset for career longevity.

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He encouraged emerging artistes and young music professionals to actively participate in educational initiatives such as music business seminars and industry workshops, stressing that knowledge remains one of the most valuable assets for building a successful and sustainable career.

Simons also called for enhanced collaboration between event organizers and industry associations, underscoring the power of collective action in advancing musicians' interests and strengthening Ghana's music industry. The summit's first session delved into brand endorsements, a critical revenue stream. Mariam K. A-Buahin, Chief Operating Officer of Akuna Group, shared insights on "Brand Endorsements: What Companies Look For," detailing factors like personal branding, audience alignment, credibility, and long-term influence that brands consider when selecting ambassadors.

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Bessa Simons further called for deeper collaboration between event organisers and industry associations, emphasizing the important role collective effort plays in advancing the interests of musicians and strengthening Ghana’s music ecosystem.