Global fashion brand Urban Revivo opens first immersive flagship store in Indonesia

Urban Revivo (UR), a global fashion brand established in 2006, has made its debut in Indonesia with the grand opening of its first flagship store in Jakarta. Located on the second floor of Senayan City, the store spans an impressive 3,000 square meters, making it one of UR's largest outlets in Southeast Asia.

The new flagship store is designed to be more than just a retail space; it aims to be a destination offering an immersive fashion experience. Visitors are greeted by a warm, inviting facade featuring curved textures and golden lighting, creating an atmosphere more akin to an art gallery than a traditional clothing store. The interior is meticulously crafted with distinct zones for menswear, womenswear, denim, and youth-focused collections, each featuring unique design elements and material palettes.

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Senayan City becomes a new benchmark for how we welcome customers into the world of Urban Revivo.

UR is recognized for its fashion-forward designs that blend creativity, quality, and originality, making high fashion accessible for everyday style. The Jakarta store enhances this concept with an experiential approach. It incorporates features like LED lighting installations, sculptural displays, and a dominant use of warm woods, textured stones, and sophisticated color schemes in navy, olive, and mustard. These elements contribute to an editorial feel throughout the space.

Adding to the unique shopping environment, the flagship store includes an ice cream corner by Carnival, encouraging visitors to linger and socialize. Comfortable lounge areas are available in the fitting rooms for both men and women, complete with curated artwork and ambient lighting. Leo Li, Founder and CEO of Urban Revivo, stated that the Senayan City store sets a new benchmark for how the brand welcomes customers into the world of UR, emphasizing the personal, social, and inspirational aspects of the fashion experience.

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Starting from the facade to the fitting room, all details are designed to make the experience of enjoying fashion feel more personal, social, and inspirational.