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🇳🇬 Nigeria /Good News

Goldberg Offers Fans Chance to Watch Super Eagles Live Abroad

From ThisDay · (4d ago) English Positive tone

Summarized and contextualized by DistantNews.

TLDR

  • Goldberg Lager Beer launched a new consumer campaign, 'Back to Bars,' aimed at rewarding football fans across Nigeria.
  • The campaign offers instant airtime rewards and entry into weekly raffle draws for consumers who purchase Goldberg at participating outlets.
  • Ten winners will receive all-expense-paid trips to the UK or Lisbon to watch the Nigerian national football team play live.

Goldberg Lager Beer is tapping into the passion of Nigerian football fans with its new 'Back to Bars' campaign, a consumer initiative designed to celebrate and reward the communal experience of watching football in local bars. Launched at the Lagos Brewery Bar, the campaign acknowledges that for many Nigerians, enjoying football is intrinsically linked to gathering with friends in these social hubs.

The campaign was launched at a press briefing held at the Lagos Brewery Bar on Friday, April 17, bringing together media stakeholders, football enthusiasts, and notable figures in the sport.

— Article textDetails about the launch event of the 'Back to Bars' campaign.

The campaign mechanics are straightforward: purchasing two bottles of Goldberg at participating outlets earns consumers instant airtime and automatically enters them into weekly raffle draws. This approach aims to resonate with current consumer spending habits, as Senior Brand Manager Kunle Aroyehun noted, "People are more intentional with how they spend, but they still want to enjoy football and the moments that come with it." The 'Back to Bars' campaign seeks to meet this reality by enhancing the viewing experience.

According to the company, the initiative reflects how many Nigerians experience football—gathering in bars with friends to watch matches in real time.

— Article textExplaining the core concept behind the 'Back to Bars' campaign.

Adding a significant incentive, the campaign culminates in a grand prize draw where ten lucky winners will receive all-expenses-paid trips to either the United Kingdom or Lisbon. These winners will have the unique opportunity to watch the Nigerian national football team, the Super Eagles, compete live. This prize directly connects the brand's offering with the national pride and passion associated with the team's performance.

At the end of the campaign in May (the company says the timeline may be extended), 10 winners will receive all-expense-paid trips to either the United Kingdom or Lisbon to watch the Nigeria national football team live.

— Article textOutlining the grand prize and the opportunity for fans to see the Super Eagles play abroad.

Sandra Amachree, Head of Marketing Communications at Nigerian Breweries Plc, emphasized that the campaign is deeply rooted in Nigeria's football culture. "Football in Nigeria is not something people experience occasionally, it is part of everyday life. And for many fans, that experience is shaped in bars," she stated. Goldberg's 'Back to Bars' initiative seeks to support and enhance this cultural practice, offering fans a chance to win exciting prizes while enjoying their favorite beverage and the sport they love.

We understand what it means to go to a bar right now. People are more intentional with how they spend, but they still want to enjoy football and the moments that come with it. Back to Bars is our way of meeting that reality.

— Kunle AroyehunSenior Brand Manager, Goldberg, Nigerian Breweries Plc, explaining the campaign's relevance to current consumer behavior.
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Originally published by ThisDay. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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