Gomashie urges Bono Region to leverage culture and tourism for growth

Abla Dzifa Gomashie, Ghana's Minister for Tourism, Culture, and Creative Arts, has called on stakeholders in the Bono Region to elevate their professionalism and patriotism to fully unlock the region's tourism potential. During a familiarization tour, Gomashie met with staff from the Centre for National Culture (CNC) and Metropolitan, Municipal, and District Chief Executives (MMDCEs) to discuss strategies for positioning Bono as a leading cultural and tourism destination.

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Our institutions must be intentional about the way we serve the public.

The minister urged public institutions to emulate the private sector by enhancing service delivery and embracing efficiency. "Our institutions must be intentional about the way we serve the public," she stated, highlighting the necessity for stronger collaboration and public-private partnerships to attract investment and develop competitive tourism infrastructure. Gomashie encouraged MMDCEs to work closely with the Ministry and its agencies to identify, develop, and promote key tourist attractions within their districts.

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We need stronger collaboration and public-private partnerships to attract the right investment and build the tourism infrastructure that will make Bono competitive.

Gomashie underscored the critical importance of preserving cultural heritage while simultaneously fostering an environment conducive to investment in tourism, culture, and the creative arts. She noted that tourism encompasses more than just scenic locations; it involves storytelling, heritage, and the creation of opportunities for the local population. "This work we do today is not for ourselves alone. It is for Ghana and for generations yet unborn," she remarked, urging stakeholders to build upon the foundations laid by previous leaders to create a more vibrant sector.

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Tourism is not just about beautiful sites. It is about stories, about our heritage, and about the opportunities we create for our people.

This tour is part of the Ministry's broader initiative to decentralize tourism development, ensuring that all regions of Ghana benefit from the nation's expanding creative economy. The minister's call to action aims to galvanize regional efforts towards sustainable growth in tourism and cultural industries.

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This work we do today is not for ourselves alone. It is for Ghana and for generations yet unborn.