Goodman Fielder backs Fiji Pearls in new netball partnership

Goodman Fielder's general manager, Tim Carter, announced a new partnership with Netball Fiji, emphasizing the company's commitment beyond mere sponsorship. The food company, through its Crest Chicken brand, aims to help the Fiji Pearls achieve their full potential on the international stage and inspire the next generation of netball players.

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its new partnership with Netball Fiji is about more than sponsorship, with the company aiming to help the Fiji Pearls reach their full potential on the international stage while inspiring the next generation of players.

Carter stated that the sponsorship represents an investment in the future of netball in Fiji. It will provide essential resources for both the national team and grassroots development programs. Goodman Fielder seeks to build a reputation for Netball Fiji that mirrors the success of its own popular brands, both domestically and internationally.

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the partnership is an investment in the future of the sport, providing the resources needed for the Pearls and grassroots netball to continue developing.

The company's involvement extends to supporting sports at all levels, including junior and secondary schools, and development programs. Carter highlighted that netball offers valuable opportunities for young players to develop confidence, leadership, and life skills applicable beyond the court. He also expressed a desire to raise the profile of women's sports in Fiji.

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Goodman Fielder, through its popular Crest Chicken brand, wants to see Netball Fiji build a reputation that matches the success of the company’s own brands, not only in Fiji but internationally.

Looking ahead, Goodman Fielder expressed confidence in the Fiji Pearls' ability to climb the world rankings, especially with the upcoming Spirit Series in Sydney. Carter affirmed the company's commitment to a long-term partnership, envisioning a future where the Fiji Pearls are the world's top-ranked team. The Pearls are set to play Singapore in their first match of the series.

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while not every young player will go on to represent the Fiji Pearls, netball provides valuable opportunities to build confidence, leadership and life skills that extend beyond the court and into the workplace.