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Google Arts & Culture Unveils New Collection Celebrating Tango's Soul
🇦🇷 Argentina /Culture & Society

Google Arts & Culture Unveils New Collection Celebrating Tango's Soul

From La Nación · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

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  • Google Arts & Culture launched a new collection titled “El abrazo: el alma del tango” to showcase tango culture.
  • The project, a collaboration with Argentine cultural institutions, digitizes tango's history and essence.
  • The collection features over 50 digital stories, including profiles of iconic figures and contemporary dancers, and explores tango's cultural elements like music, dance, and art.

Google Arts & Culture has launched "El abrazo: el alma del tango," a new audiovisual collection dedicated to the soul of tango. The initiative aims to preserve and promote the rich history and culture of this iconic dance and music genre.

For us, this project is a way to honor and perpetuate that stubborn faith that keeps the genre alive. Today, thanks to the joint effort with our local partners, we have managed to digitize and universalize the essence of Buenos Aires so that its music and history resonate forever throughout the world.

— Juan VallejoDirector General of Google Argentina, explaining the project's significance.

The project is a collaborative effort involving five key Argentine partners: Malba, the Tango & Tango company, the National Ministry of Culture, the Ministry of Culture of Buenos Aires City, and Marca País Argentina. This partnership has digitized tango's essence, making it accessible globally.

Juan Vallejo, General Director of Google Argentina, stated, "For us, this project is a way to honor and perpetuate that stubborn faith that keeps the genre alive. Today, thanks to the joint effort with our local partners, we have managed to digitize and universalize the essence of Buenos Aires so that its music and history resonate forever throughout the world."

One of the missions a city has when it declares itself intangible heritage is the genre's vitality, working year-round on that impulse. We have specific support programs, like Buenos Aires Milonga, the Milonga Weeks, the World Cup and the Tango Festival, the Buenos Aires Tango Orchestra, directed by Maestro Marconi and Cuacci, the Orchestra School, directed by Maestro Emilio Balcarce, which celebrated 25 years.

— Gabriela RicardesMinister of Culture of the City of Buenos Aires, detailing local initiatives to support tango.

The collection delves into tango's past and present through more than 50 digital stories. It highlights influential figures such as Carlos Gardel, Julio De Caro, Astor Piazzolla, Aníbal Troilo, and Roberto Goyeneche, alongside contemporary dancers like Natalia and Juan. The project also explores the broader cultural landscape of tango, including dance shoe artisans, lyrics, and visual arts like "fileteado" (a traditional decorative style), Emilio Pettoruti's painting "La Canción del Pueblo," and Pablo Curatella Manes' sculpture "El Acordeonista."

We have practices in all our spaces. And there are also the milongas, the tourist shows, the spaces for practitioners, what happens in each of the rehearsal rooms, in the recordings, with the musicians who come to learn. 800 international couples registered for the Tango World Cup. So tango is experiencing a unique moment, with a very strong communion.

— Gabriela RicardesMinister of Culture of the City of Buenos Aires, describing the current vibrant state of tango.

Gabriela Ricardes, Minister of Culture for Buenos Aires City, emphasized the city's commitment to keeping tango vibrant, citing specific programs like Buenos Aires Milonga, Tango World Cup, and the Tango Festival. She noted the strong contemporary engagement, with 800 international couples participating in the Tango World Cup, indicating a "unique moment" for the genre.

a young man of modest social standing who lived on the outskirts of the city... something like a gaucho who had unsaddled.

— José GobelloWriter José Gobello describing the 'tanguero' archetype.
DistantNews Editorial

Originally published by La Nación in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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