Greece to Cut Prices on Dozens of Essential Goods by Up to 20%

Greece is launching a national initiative to permanently reduce prices on a wide range of essential goods. Starting August 31, 2026, and running until December 31, 2026, consumers can expect discounts of 5% to 20% on dozens of product categories.

The initiative, born from meetings involving Prime Minister Kyriakos Mitsotakis and Minister of Development Takis Theodorikakos, aims to provide tangible relief to households. The Independent Authority for Market Control and Consumer Protection (AAEA&PC) has set the framework, inviting participation from industry, suppliers, and organized retail.

Unlike temporary promotions, the goal is to achieve genuine, measurable reductions in regular shelf prices. The reference price is the normal shelf price from August 27, 2026, with any additional offers applied on top of the new, lower price. Priority is given to high-circulation items, with a minimum 5% reduction required for meaningful participation.

Key categories targeted include fresh meat, dairy products, bread, oils, baby food, coffee, detergents, and school supplies. Each participating business must submit a reduction plan per barcode, detailing product, category, current and new prices, discount percentage, and duration. Consumers will be informed through a dedicated section on the PosoKanei platform, with clear in-store labeling to identify participating products.