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GS25 Launches 'Hwang Cheese Butter Flavor' Chips, Aiming to Replicate Honey Butter Chip Success
🇰🇷 South Korea /Technology

GS25 Launches 'Hwang Cheese Butter Flavor' Chips, Aiming to Replicate Honey Butter Chip Success

From Chosun Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Sources not specified New plan
  • GS25 is launching a new potato chip flavor, 'Hwang Cheese Butter Flavor Vivid Potato Chip,' in collaboration with Haitai Confectionery.
  • The new chip is inspired by the development and operational know-how behind Haitai's hit product, 'Honey Butter Chip,' released in 2014.
  • Honey Butter Chip became a nationwide sensation due to its unique honey and butter flavor, spreading rapidly through social media.

GS25 is betting on a new snack sensation with the launch of its 'Hwang Cheese Butter Flavor Vivid Potato Chip.' The convenience store chain partnered with Haitai Confectionery, the maker of the iconic 'Honey Butter Chip,' to create the new flavor.

The 'Hwang Cheese Butter Flavor Vivid Potato Chip' aims to capture the success of its predecessor. Honey Butter Chip, released in 2014, became a cultural phenomenon in South Korea. Its unique blend of honey and butter created a buzz on social media, leading to widespread shortages and intense consumer demand.

GS25 hopes to replicate this success by leveraging Haitai's expertise in developing and managing popular snack products. The collaboration signifies a strategic move to tap into the nostalgia and proven market appeal of Honey Butter Chip while introducing a novel cheese and butter combination.

DistantNews Editorial

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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