Guatemala becomes Central America's LED hub with new summit, academy

Guatemala is emerging as Central America's hub for LED technology, as evidenced by the inaugural LED Summit hosted by Corpotek. The event brought together industry leaders to discuss the present and future of LED solutions in the region.

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The LED market has already grown. Now it must professionalize.

Corpotek announced the establishment of its training academy, aimed at professionalizing the LED market by developing skilled talent. The company also revealed a strategic alliance with an insurance firm to offer clients additional protection for their LED project investments, moving beyond standard technical warranties.

The summit underscored Guatemala's substantial LED market, with over 35,700 square meters of LED screens installed in sectors like retail, corporate projects, and outdoor advertising. Corpotek CEO Francisco Reyes stated, "The LED market has already grown. Now it must professionalize." This sentiment guided discussions on standards, talent, and corporate responsibility.

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An industry is not sustained solely by product. It is sustained by trained people. That is the reason for the Corpotek LED Academy.

Industry figures like Diego Juárez of Mega Vallas and Walter Muñoz of DC Publicidad shared insights on using LED screens in key segments. While acknowledging the transformative impact of LED technology on brand communication, they noted that a lack of technical standards and support remains a challenge in Guatemala.

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At Corpotek, we don't sell screens, we build trust around every project.