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๐Ÿ‡ณ๐Ÿ‡ฌ Nigeria /Economy & Trade

Guinness Nigeria Launches N400 Million Consumer Promotion

From ThisDay · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

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  • Guinness Nigeria has launched a nationwide consumer promotion with over N400 million in cash and prizes.
  • The 'Open For More' campaign aims to reward loyal consumers by allowing them to enter codes from specially marked bottles for a chance to win.
  • Prizes include daily N1 million cash, N100,000 for 1,000 winners, and a Toyota Land Cruiser Prado as the grand prize.

Guinness Nigeria has unveiled a nationwide consumer rewards promotion, 'Open For More,' offering over N400 million in cash and prizes. The campaign aims to reward the brand's loyal customers while providing more Nigerians with opportunities to benefit.

Participation involves purchasing specially marked bottles of Guinness Foreign Extra Stout or Guinness Smooth. Consumers can find a unique code under the crown cork, which they can enter on a designated promotion website for a chance to win. Prizes include a daily N1 million cash prize, N100,000 for 1,000 winners, and a Toyota Land Cruiser Prado as the grand prize.

Ramanathan Solayappan, Marketing and Innovations Director at Guinness Nigeria, stated that the initiative reflects the company's long-standing relationship with Nigerian consumers. "Nigerians have made Guinness part of their celebrations, milestones, and everyday moments for over seven decades," he said. "The โ€˜Open For Moreโ€™ promotion is our way of rewarding that loyalty by giving consumers genuine opportunities to win prizes that can make a meaningful difference in their lives."

Nigerians have made Guinness part of their celebrations, milestones, and everyday moments for over seven decades. The โ€˜Open For Moreโ€™ promotion is our way of rewarding that loyalty by giving consumers genuine opportunities to win prizes that can make a meaningful difference in their lives.

โ€” Ramanathan SolayappanMarketing and Innovations Director of Guinness Nigeria, speaking on the launch of the 'Open For More' promotion.
DistantNews Editorial

Originally published by ThisDay in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.