Guinness Unveils N400m Consumer Promo

Guinness Nigeria has rolled out a major nationwide consumer rewards promotion, injecting over N400 million into the economy through cash prizes and giveaways. The campaign, branded ‘Open For More’, is designed to celebrate and reward the loyalty of Nigerian consumers.

At the heart of the promotion are daily cash prizes of N1 million, with 1,000 winners set to receive N100,000 each. The ultimate prize is a brand-new Toyota Land Cruiser Prado. To enter, consumers need to purchase specially marked bottles of Guinness Foreign Extra Stout or Guinness Smooth. Inside each bottle, a unique code beneath the crown cork can be entered on a designated promotion website for a chance to win.

Ramanathan Solayappan, Marketing and Innovations Director at Guinness Nigeria, highlighted the initiative's significance in strengthening the brand's long-standing relationship with its Nigerian customer base. "Nigerians have made Guinness part of their celebrations, milestones, and everyday moments for over seven decades," Solayappan stated. "The ‘Open For More’ promotion is our way of rewarding that loyalty by giving consumers genuine opportunities to win prizes that can make a meaningful difference in their lives."

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Nigerians have made Guinness part of their celebrations, milestones, and everyday moments for over seven decades. The ‘Open For More’ promotion is our way of rewarding that loyalty by giving consumers genuine opportunities to win prizes that can make a meaningful difference in their lives.