Maxima Launches Maiden Foodies Choice Awards

Maxima Media Group has officially launched the inaugural Foodies Choice Awards, a new consumer-driven platform designed to celebrate excellence within Nigeria's food and agriculture value chain. This initiative also aims to highlight the country's increasing influence in Africa's expanding food economy.

The launch opens public nominations not only for Nigeria but also for Ghana, Kenya, Tanzania, and Rwanda. This marks the beginning of a Pan-African movement intended to empower consumers to recognize governments, farmers, agribusinesses, food brands, chefs, hospitality operators, innovators, and media personalities who are shaping the future of food across the continent.

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Nigeria possesses one of Africa’s most dynamic food economies. Across our farms, markets, restaurants, food factories and innovation hubs are remarkable individuals and businesses transforming lives every day. Foodies Choice Awards gives consumers the power to recognise those creating real impact while encouraging higher standards, greater innovation and stronger competitiveness across the industry. This is more than an awards platform, it is a movement to celebrate credibility, inspire excellence and unlock new opportunities for Nigeria’s food economy.

The awards arrive at a critical juncture for Nigeria's agricultural sector, a major economic pillar contributing over a fifth of the national GDP and supporting millions of livelihoods. Oluwafemi Ogundoro, Group Chief Executive Officer and Founder of Maxima Media Group, described the awards as a catalyst for excellence. "Nigeria possesses one of Africa’s most dynamic food economies," he stated, emphasizing that the Foodies Choice Awards will give consumers the power to recognize impactful individuals and businesses, thereby encouraging higher standards and innovation.

According to Michellee Fox, Chief Operating Officer of Maxima Media Group, trust is the cornerstone of the Foodies Choice Awards. "Every nomination, every vote and every winner must genuinely reflect consumer confidence and industry excellence," she said. The group's partnership with KPMG is intended to ensure the awards remain transparent, credible, and globally respected.

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Trust is the foundation of Foodies Choice Awards. Every nomination, every vote and every winner must genuinely reflect consumer confidence and industry excellence. Our partnership with KPMG ensures the Awards remain transparent, credible and globally respected.