H&M announces collaboration with Elie Saab. When will it be available?

Elie Saab’s red-carpet glamour is moving closer to the everyday wardrobe. H&M has announced a collaboration with the Lebanese haute couture house, bringing Saab’s highly recognizable style to a broader audience for the first time.

The collection will include womenswear and menswear, along with shoes and accessories. Its strongest statement will come through evening dresses, lace, sequins, shiny finishes and sharply cut tailoring. Minimalism, clearly, will not be the main idea.

The first images show the contrast built into the proposal. Gala dresses and glittering pieces appear alongside trousers, blazers, structured tops and separates that can be styled in different ways. Sequins use gradient effects, while lace adds the romantic quality associated with Saab’s designs. Signature house monograms also appear throughout the collection.

The collaboration is presented as a complete wardrobe inspired by Saab’s universe. It will include footwear and belts as well as clothing, with pieces intended both for special occasions and for bringing a little more shine into ordinary dressing. The collection is due to arrive in October.

Before becoming one of haute couture’s most recognizable names, Saab built his reputation in Beirut, particularly through bridalwear. Over time, his name became associated with richly detailed evening gowns, feminine silhouettes and clothing designed for important moments.

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I want one like that.