Habera and Peštová in Karlovy Vary: We Should Not Deny Freedom of Speech to Anyone
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- The article discusses the need to display targeted advertising to users on iDNES.cz and its partner sites.
- Users are presented with options to either accept targeted ads for free access or subscribe to an ad-free premium service.
- The text outlines the data processing involved in targeted advertising and user consent management.
iDNES.cz is informing its readers about its advertising model, which relies on targeted ads. To continue accessing content for free, users must consent to the use of cookies and other identifiers for personalized advertising. This allows the site and its 125 advertising partners to tailor ads based on user browsing habits and interests.
The platform offers two main choices. Users can opt for "Targeted advertising" for free access, where ads will be personalized. Alternatively, they can subscribe to "iDNES Premium" for 199 Czech crowns per month, which provides an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines.
The article details the data processing involved, including profiling for personalized content and ads, measuring ad and content performance, and understanding the audience through statistics. Users can manage their consent, including withdrawing it at any time. If consent is withdrawn, users will be prompted to switch to the premium ad-free service. Certain data processing for personalization and site operation may still occur based on legitimate interest, with options for users to object.
For users employing ad-blocking software, iDNES.cz displays a message explaining that scripts may be blocked. It provides instructions on how to disable ad blockers for the site, typically by clicking an icon in the browser or using the browser's extension manager, followed by refreshing the page.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.