Haga partners with Salling for lower grocery prices

Icelandic retail group Haga announced a new purchasing cooperation with Danish company Salling, which is expected to bring lower prices to consumers. The partnership has already introduced around 600 products from Salling into Haga's stores, including Bónus and Hagkaup, with prices averaging more than 15% lower than similar items previously available.

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It has always been our ambition to achieve the best purchasing results and thus ensure the lowest possible product prices for our customers. It is therefore gratifying to announce that a new purchasing alliance with Salling is proving very beneficial for our customers.

Haga CEO Finnur Oddsson stated that the goal is to achieve the best purchasing results to ensure the lowest possible prices for customers. He noted that the Salling products are not only cheaper but often of higher quality. The selection is expected to expand to a thousand products soon, featuring brands like Salling, ØKO, FRI, Princip, and Budget.

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We see this, among other things, in the fact that products from Salling have on average come in at more than 15% lower prices than comparable products that were previously available, and in many cases the difference is considerably greater than that. The quality of the new products is also often higher than those previously available. In addition, we have improved our product selection in certain categories, including organic and environmentally certified products, which are generally cheaper than in other stores.

Salling Group is described as the largest player in the Danish grocery market, operating over 2,100 stores across Denmark, Germany, Poland, and the Baltic states. The company runs well-known Danish chains such as Netto, Føtex, and Bilka. Oddsson highlighted that the new product range, particularly in organic and eco-labeled items, offers better value compared to other stores. He expressed pride in the benefits the collaboration brings to consumers, emphasizing its role in combating inflation.

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For Icelandic consumers, this means not only lower prices but also an increased selection of high-quality products. We are therefore very proud of the benefit the collaboration with Salling is delivering to consumers and the check that the new product selection and prices create in the grocery market – thus we are doing our part in the fight against inflation.